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Matthias Marin, AI coach in Tokyo

I'm an AI coach from France, based in Tokyo. I coach people who run their own business, one on one, to build AI systems that do real work, not flashy demos.

  • 40+AI systems running in production
  • 25businesses supported since February 2025
  • 140developers trained at a health-software publisher

What I do

I design and build AI automations for businesses through Azenflow, my French company. More than 40 of them run in production today. Since February 2025 I have supported 25 businesses, and trained teams to use AI at work, including 140 developers at a health-software publisher.

Now I coach independents and small-business owners, one on one, in English or French. Fully remote, worldwide, at an hour that fits your time zone.

From operator to architect

Most people use AI as operators: they type a prompt, copy the answer, and start again tomorrow. That is the conversational mirage. I help you become the architect: you understand what the model does and where it breaks, then you design systems you can hand real work to.

So we always start by understanding. Three limits first:

  1. Hallucination. The model hates a blank and fills it.
  2. Missing context. What isn't written doesn't exist for the AI.
  3. Sycophancy. It tells you what you want to hear: ask "are you sure?" and it caves.

Then we practice together, on your real work, at your pace.

The tools change every six months. The method stays.

Ask the owner

The questions people ask me most. Open a card to read my answer.

Why Tokyo?

I have always been fascinated by Japan. I came to Tokyo three years ago on a working holiday visa, and I never wanted to leave. My business started here: first building automation systems, with or without AI, for small and mid-sized businesses, mostly in France. Two years ago I also became a trainer, an AI strategy and implementation consultant, and a coach.

Why work alone?

It is just me. No team, no sales staff: when you book a chat, you talk with me, and I am the one who coaches you. I can run it alone because I use what I teach. I built my own systems for my prospecting, my accounting, my quotes and invoices, my client deliverables and my training materials. Every repetitive task with no added value is automated, so I can focus on what matters: building automations and coaching you.

How did you get into AI?

At the end of 2022, just before ChatGPT was released to the public, I found OpenAI's Playground and started talking with GPT-3. I was hooked at once: I had never seen anything that new or that impressive. I have used AI every day since, for almost four years now. Today I use it very differently from most people, and those methods and protocols are exactly what I teach.

Do you only teach, or do you also build?

Both. In three years I have built more than 40 automations that run in production today, on n8n or with Claude Code. That is why I coach: I teach what I build every week, not what I read about.

What do you use yourself?

Almost only two tools: Claude Code and n8n, every day. But the tools change every six months. The method stays, so that is what I teach first.

What does a session with you feel like?

We always start with AI literacy: what the model really does and where it breaks. That part is not optional. Then we build together, on your real work. You type on your side and I follow your shared screen: I guide your prompts and explain why, I comment on what we see, and I show you how to improve it. I am not building for you. We build together, so you leave with the keys.

Who are you not the right coach for?

Someone who wants me to do everything for them, without understanding how it works. That is a different kind of service. I coach: my job is to work alongside you and pass on what I know.

Why should I trust a coach on the other side of the world?

Of course you can't trust me yet. So start with the free 30-minute chat: we talk about how you work, and I show you live demos. Then, if it fits, you pay $140 an hour (US dollars), one hour at a time or as a pack of 5 or 10 hours at a lower rate. And I prove every gain with a before and after on your own work, never with a percentage nobody can check.

What do you do when you're not coaching?

I build automations for businesses in Europe, I train teams and advise companies on AI, and I develop new tools to help me in my own daily work.

Book a free chat

What I won't serve

I chalked the list on the slate, right there on the wall.

Draft list: Matthias keeps 5 to 7

  • No "AI strategy" deck you will never open.
  • No promise to replace your team.
  • No black box: you build, I review, and you understand what runs.
  • No building before I understand how you work.
  • No percentages nobody can check.
  • No hype, no "revolutionary", no "game-changer".
  • No lock-in: one hour at a time if you want.
  • No hand-off to a junior: it's me, every session.
  • What you tell me stays between us. Clients are never named.

Already running

  • 1,800 emails handled for under $18 of AI cost.
  • 40,000 qualified leads in 3 months.
  • 240 quotes automated in 5 months.
  • A B2B company now gets paid 12 days sooner, after 8 weeks.
  • A solopreneur I coached says his morning routine went from 3 hours to 15 minutes.

Clients stay anonymous. I prove a gain with a before and after on your own work, never with a percentage nobody can check.

The open kitchen

The assistant that answers you on this site is a system I built. Here is how it works, so you can judge it for yourself.

  1. You ask. You type a question on the slate.
  2. The site relays it. The page only talks to this site. My access keys stay on my server, never in your browser.
  3. My workflow answers. A workflow I built in n8n passes your question to an AI model, with what it needs to know about how I work.
  4. You read the answer. When a question is one for me, it tells you so.

Conversations are kept for 12 months so I can improve the answers, then deleted. They are tied to an anonymous id: never your name, and your IP address is never stored. More in the privacy policy.

My time, your time

Matthias--:--Tokyo
You--:--Your time

When I'm at the counter, in your time

I'm at the counter from 10 am to 2 am, Tokyo time, so our days overlap wherever you are.

I work with clients in English or French, fully remote, at an hour that fits your time zone.

Elsewhere

My card

Matthias Marin, AI coach based in Tokyo

AI coaching

Matthias Marin

AI coach and consultant

Tokyo, Japan

English · Français

How we work together

  • One on one, over Google Meet.
  • In English or French.
  • At an hour that fits your time zone.
  • You build, I review.

Reservation

First step: a free 30-minute chat.

Nothing to prepare. You tell me how you work, I tell you honestly what AI can and can't do for you.

Remote, worldwide. After that, coaching is $140 an hour (US dollars), one hour at a time.

Questions first? Read the FAQ